Fractional Growth Marketing & RevOps for B2B SaaS

Turn your GTM systems into a predictable revenue engine

I partner with early-stage B2B SaaS teams as one senior operator across growth marketing & revenue operations, plus AI-powered process automation. Strategy, execution, and reporting that ties every dollar to revenue. No agency layer. No full-time hire.

Book an intro call See how I work

30 minutes, no pitch deck. You'll leave with at least one fix for your funnel, whether or not we work together.

Sound Familiar?

The problems that bring teams to me

Most of my clients arrive with some version of the same four headaches. If any of these sound familiar, we should talk.

“Our agency sends reports, not pipeline.”

You're paying retainer fees for a junior account manager who has never read your ICP doc. Spend goes out, dashboards come back, and pipeline stays flat.

“We can't tie ad spend to revenue.”

Budget decisions are made on lead volume because nobody trusts the attribution. When the board asks what marketing returned, the honest answer is a shrug.

“Leads are falling through the cracks.”

No routing, no speed-to-lead standard, no consistent follow-up. The marketing-to-sales handoff lives in someone's head, and deals quietly die in the gap.

“We can't justify a $200K hire yet.”

You need senior demand gen leadership, but a full-time VP-level salary plus benefits and equity doesn't make sense at your stage. A junior hire can't build this alone.

The common thread: these aren't four separate problems. They're what happens when paid media and revenue operations are owned by different people, or by no one.

The Difference

Paid + Ops. That's the whole idea.

Most paid specialists stop at the lead. Most RevOps consultants have never run a campaign. The compounding happens when one operator owns both sides.

Paid: fill the pipeline

Search campaigns built around buyer intent, not vanity clicks
Social and ABM programs targeting your actual ICP: titles, industries, account lists
Weekly optimization: audiences, creative testing, bid strategy, budget allocation
AI-assisted creative iteration at a velocity lean teams can't normally run

Ops: make it convert & count

CRM lifecycle stages, lead scoring, and routing that sales actually uses
Speed-to-lead automation so your best leads don't go cold
Nurture sequences that re-engage the 90% who aren't ready yet
Attribution that ties spend to pipeline and closed-won, not just leads

When the same person runs the campaigns and the system behind them, budget moves to what produces revenue, measured in cost per pipeline dollar rather than cost per lead.

Services

End-to-end growth, from strategy to reporting

Four areas where I embed and deliver. Most engagements start with one and expand as results land.

Lead & Demand Generation

I build and run performance marketing programs that capture existing demand on search and create it on social, from channel strategy and campaign architecture through ad copy, landing pages, and continuous optimization. Search captures the buyers already looking; social reaches the ones who should be.

Paid Search Paid Social ABM Landing Page CRO Channel Validation

Revenue Operations

I build the operational backbone that turns leads into revenue: lifecycle stages, lead scoring, routing with owner alerts, marketing-to-sales handoff with real SLAs, and nurture automation, in whatever CRM and automation stack you run. Every lead gets a next step, every deal stage triggers an action, and nothing falls through the cracks.

CRM Implementation Lead Scoring & Routing Marketing Automation Email Nurture Sales Enablement

Reporting & Attribution

I wire spend to outcomes so budget decisions run on evidence: lead lifecycle reporting, campaign and multi-touch attribution, funnel dashboards that show exactly where leads leak, and the cost-per-pipeline-dollar view that tells you where the next dollar should go. This is how marketing earns budget and board trust.

Multi-Touch Attribution Pipeline Reporting Funnel Dashboards Conversion Tracking

AI & Process Automation

I've been an early adopter of AI and agentic workflows in marketing operations, and I build them into every engagement: automated performance reporting and anomaly detection, ad creative iteration grounded in real customer language, competitor and voice-of-customer research at scale, and workflow automation across the funnel. The result is a lean team with the output of a much bigger one, without the headcount.

Agentic Workflows AI-Assisted Reporting Creative at Scale Research Automation Workflow Automation

About

Hi, I'm Dante, the operator behind PaidOps Lab

I started my career in revenue operations, which gave me an unusually grounded view of how marketing and sales data actually flows through a business. That foundation shapes how I think about every campaign, funnel, and dollar of spend.

Over the past 10+ years I've worked with B2B SaaS companies from pre-seed through Series B, across digital health, fintech, data infrastructure, and other technical verticals. First in-house, now fractionally with a small number of clients at a time, so every engagement gets senior-level attention.

I was also early to AI in marketing operations. A significant part of my delivery runs through agentic workflows I've built for research, reporting, and creative iteration, and my clients get the leverage of those systems from day one instead of waiting for their team to figure AI out.

The promise is simple: the impact of a senior demand gen hire without the overhead. Focus, accountability, and results you can audit. Based in Toronto, working with teams across North America.

The stack I work in

Paid media

Google Ads LinkedIn Ads Microsoft Ads Reddit Ads

CRM & automation

HubSpot Salesforce Marketo Salesloft Zapier

Analytics & CRO

Google Analytics Google Tag Manager Hotjar Unbounce Ahrefs

Web & landing pages

WordPress Elementor Webflow Lovable

AI & agents

Claude ChatGPT Agentic Workflows

How It Works

Operational in days, not quarters

No recruiting cycle, no onboarding ramp, no discovery phase that drags on for a month.

Intro call

30 minutes on your funnel, channels, and goals. If I'm not the right fit, I'll say so and point you somewhere better.

Audit & plan

I audit your ad accounts and CRM, then send a scoped proposal with a 30-day quick-win plan. Within days, not weeks.

Build & launch

Foundation first: tracking, lifecycle, routing. Then campaigns built on your real ICP, so demand lands in a system that converts it.

Optimize & report

Weekly optimization and monthly KPI reporting, accelerated by AI tooling so the time goes to decisions, not data assembly.

Every engagement includes Monthly retainer, no hourly billing Dedicated Slack channel Weekly or bi-weekly syncs Direct access to me, no account managers

Testimonials

What clients say

From the founders and marketing leaders I've worked with.

“

Dante joined when we were still at a very early stage with no marketing team and only a small number of customers. He jumped right into understanding our target persona and our offering, and then immediately built and executed a plan to grow through Google Ads. Over the next two years, he helped us scale over 25x at a high ROI, all while being a total pleasure to work with.

Dan Friedman

Founder, Boulton & Watt

“

I've really enjoyed working with Dante. He's helped us efficiently scale our advertising budget while increasing conversions, always keeping a sharp focus on revenue impact. Dante is proactive about improving lead quality and follow-up, consistently asking the right questions and pushing for stronger campaign performance. He's a reliable, data-driven partner, and any marketing team would be lucky to work with him.

Marie Brown

VP of Marketing, Keebo

“

Dante is relentless in his pursuit of delivering bottom-line impact and consistently strives to exceed targets. His approach to lead generation during the time we worked together repeatedly yielded impressive results, surpassing expectations time and again. His analytical prowess enables him to track and analyze campaign performance meticulously, identifying areas for optimization.

Nat Calderon

VP of Marketing, MedStack

“

As a lean team, we're dependent on fractional resources. With part-time talent, I've found it can be difficult to find someone that cares as deeply about the org as our own team would. That is not the case with Dante. He truly feels like an extension of the Moxie team. He helps build our demand gen strategy and optimize it by taking a data-driven approach. He is empathetic, curious, and takes an experimentation mindset. I can't recommend him enough.

Brandi Eppolito

VP of Marketing, Moxie

FAQ

Questions teams usually ask

How is this different from hiring an agency?

With an agency, strategy is sold by a senior person and executed by a junior one, spread across dozens of accounts. With me, the person you meet on the intro call is the person in your ad accounts and CRM every week. I work with a small number of clients at a time, and every deliverable is mine.

What does an engagement look like?

A monthly retainer scoped to what you need: typically either focused support (paid channel management or revenue operations) or a full-funnel partnership covering both. Engagements include a dedicated Slack channel, weekly or bi-weekly syncs, and monthly KPI reporting. There's a 30-day out clause after the first 60 days, so the downside of trying it is low.

What stage of company do you work with?

B2B SaaS and software companies from pre-seed to Series B, usually with a marketing team of zero to three people. If you have something working and need a senior operator to scale it efficiently, or you need to build and validate channels from scratch, that's my lane.

How fast can you start, and when will we see results?

I can be operational within days of kickoff. The first 30 days focus on foundation and quick wins: tracking fixed, leaks plugged, obvious waste cut. Meaningful pipeline movement typically shows in the first 60 to 90 days, depending on your sales cycle.

How do you actually use AI in an engagement?

As leverage, not as a gimmick. I run agentic workflows for competitor and voice-of-customer research, automated performance reporting and anomaly detection, and ad creative iteration grounded in real customer language. Then I apply senior judgment to what they produce. You get the testing velocity and research depth of a much bigger team, and I'll happily show you the systems on a call.

Do you also do SEO, content, or brand work?

No, and that's deliberate. My depth is paid acquisition and the revenue operations layer underneath it. If you need SEO or brand strategy, I'll tell you on the first call and can usually point you to someone good.

We already have an agency or a junior marketer. Can you work alongside them?

Yes. I often act as the senior layer that sets strategy and builds systems while an internal marketer or contractor executes day-to-day. I've also helped companies define a full-time marketing role, build the playbook, and hand it off cleanly when they're ready to hire.